Module 1 of 6
Hotel Revenue Metrics (RevPAR, ADR, Occupancy)
Calculating room yield, dynamic pricing, and channel management.
RevPAR & ADR Fundamentals
Key revenue formulas
RevPAR = ADR × Occupancy %
e.g. €120 ADR × 75% = €90 RevPAR
ADR = Room Revenue ÷ Rooms Sold
e.g. €24,000 ÷ 200 rooms = €120 ADR
“Our RevPAR increased 12% this quarter due to dynamic weekend pricing adjustments.”
Reporting revenue performance
OTA vs Direct Booking Channel Mix
“Increasing our direct booking ratio by 15% saved $14,000 in OTA commission fees.”
Evaluating channel profitability
Beyond RevPAR: GOPPAR & Booking Pace
“Our GOPPAR outperformed budget despite flat RevPAR, thanks to tighter operating costs.”
Reporting profitability beyond RevPAR
“Booking pace for the festival weekend is 20% behind last year — let's open a promotional rate.”
Acting on a slow pace signal
Rate Strategy: MLOS & Fenced Rates
“We're applying a 2-night MLOS around the festival weekend to protect high-demand inventory.”
Explaining an MLOS restriction
“Our non-refundable fenced rate is 15% below the flexible rate, prepaid at booking.”
Describing a fenced rate offer
Quick Shift Check
How is hotel RevPAR (Revenue Per Available Room) calculated?
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